Cost-Effective: Digital marketing can be more affordable than traditional marketing methods.
Targeted: You can target specific demographics, interests, and behaviors, increasing the efficiency of campaigns.
Measurable: Digital marketing provides metrics and analytics that allow businesses to measure the success of their campaigns in real-time.
Wide Reach: The internet allows businesses to reach a global audience.
Interactive: It allows for two-way communication between the business and the consumer, leading to better customer relationships.
